BRAND HISTORY
In 1956, a time when Japan was yet to become an affluent country, ALBION was born with a grand dream of becoming the No. 1 luxury cosmetics manufacturer in Japan and the world. Today, many customers both in and outside Japan purchase Balancing Milk, Skin Conditioner and other ALBION products. Like a dream come true, the founding aspiration has gradually been achieved.
Five firsts that paved the way for today’s ALBION
Tradition 1
PRIAN (Balancing Milk)
Laying The Foundation For The “milk-first” System
PRIAN was the product that helped establish ALBION as a brand renowned for its Balancing Milk. The most distinctive characteristic of PRIAN is that it established an innovative value for Balancing Milk that defied the conventional wisdom.
Back in the day, most people first removed their makeup with a cleanser, and then wiped with toner and supplied nourishment with Balancing Milk and cream. ALBION thoroughly reviewed these conventional steps and, drawing on its experience, conducted a series of tests on skin to come up with an original beauty system of applying Balancing Milk after washing the face. ALBION discovered that using Balancing Milk right after washing makes the skin translucent and rehydrated as well as leaving it soft and supple, like velvet.
The discovery was later supported by ALBION beauty method. This theory said that applying ALBION Balancing Milk, the moisture balance of which is close to that of the stratum corneum, to a clean, freshly washed face helps the skin achieve an ideal balance. ALBION’s original skincare system was thus established.
Over the course of its 60-year history, ALBION has produced many Balancing Milk items, each of which is unique. Today, ALBION offers Balancing Milk in each of its series. Balancing Milk can help you achieve the skin you want, so you are encouraged to choose one that is the most suitable for your skin condition.
