Corporate message
ALBION's corporate message “LOVE YOUR REAL BEAUTY” centers around truly understanding and being at peace with your bare skin, and we apply this ideology to product development. We manifest this belief through developing products that are not only effective, but products that encourage customers to think, feel, and interact with their bare skin so that they may know, love, and appreciate it.
We are committed to continuing to create high-quality products that vastly exceed customer expectation while always putting our customers' safety and trust in us first.
About the logo design
The logo design itself expresses dewiness, translucency, radiance, elasticity, and positive beauty. It is intended to evoke unique images of beauty and joy for each customer. The moving logo reveals each person's “true” beauty through personalized customer service, and products crafted with care and attention to detail, by expressing single droplets coming together to create one heart.
Seeking to Create Truly Valuable High-Quality Products
Since our founding in 1956,
ALBION has pursued high-quality exclusively.
Our philosophy for pursuing premium is:
- Combine the latest cutting-edge technology with a handmade mindset.
- Be revolutionary while maintaining traditions and values.
- Strictly self-regulate with a focus on authenticity.
By adhering to this philosophy, we have aimed to always develop products that authentically speak to our values while using the most advanced technological innovations available.
Above all else, we are devoted to customer satisfaction.
In developing our products, we consider not only the effect on the skin, but the feel of the product, its fragrance, and even package design to produce products that wholly satisfy and pamper our customers.
Commitment to Quality Material
To create truly top-shelf premium cosmetics, the search for beauty ingredients with effective and unprecedented functions, or in other words, the "choice of materials", is critical. As they travel to various places based on information collected both in and outside of Japan, ALBION researchers are constantly on the hunt for exceptional materials. After rigorously inspecting the environment where they grow, research is conducted and the results are reflected in various products.
- Starting from In-House Cultivation
- Both the laboratory and field located at the base of Shirakami-Sanchi, a World Natural Heritage Site, are owned by ALBION. Here, we not only cultivate plants without the use of pesticides - giving top priority to health and safety - we also conduct most processes manually, carry out R&D, and carefully cultivate and examine the plants. Devoted to authenticity, novelty, and uniqueness, we believe manufacturing starts from the cultivation of cutting-edge technology and a craftsman's mindset.
- Traceability of Raw Material
- Our commitment to high quality materials includes traceability (clarification of production areas and distribution channels). Raw materials used in our cosmetics, such as our in-house cultivation, are traced to the fullest extent possible to ensure safety and security.
- Expanding Potential of Beauty Ingredients
- In 2021, Shirakami Laboratory opened so that we not only cultivate plants by our hands but also extract beauty ingredients on our own. Being able to conduct the cultivation of plants and the extraction of beauty ingredients allows us to diversify extraction techniques, resulting in the development of our unique ingredients that maximize the benefits of plants. In conjunction, by managing the entire process from cultivation of plants to manufacturing and sales / distribution, we have made further progress in the development of safer and skin-loving products.
